TIER ADVERTISING is a layered approach often consisting of 4-5 levels – global,national, regional, local, etc. Tier advertising focuses on a brand as different entity’s. On a global scale the message would just focus on the brand. On a national, regional and local scale the message would be conveyed to that particular region or area.
Tier advertising focuses on the ROI (return on investment) as the only metric to determine if a marketing strategy is succesful or not. Proper SEO will show that in the increase in sales. Tier advertising is the only approach that should be taken to effectively increase a brand.
Modern customers immediately turn to search engines to help inform their purchase decisions. When they look for products or solutions, will they find you or your competitors? Our services are tailored to do more than just get you noticed. We want them to take action. We’ll help you drive customers that turn into viable leads, make a purchase, and become brand advocates.
What is SEO (search engine optimization). Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of “white hat” best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.